Veld's is the only brand offering the expertise of a plastic surgeon and the creativity of a makeup artist in the same bottle. All made in France. In 2004, Joyce Musy discovered the incredible botanical wealth of the South African Veld (a wide rural landscape in Southern Africa) and began using active ingredients from this unspoilt land in her formulas. To achieve her dream of beauty, Joyce sought out the best French talents in cosmetic formulation and manufacture. They came up with innovative textures, indisputable cellular efficacy and an instant beauty effect.